Atlas Gin
Brand Launch - 2020


Project Brief

The Atlas story begins in Edinburgh where its founder, Paul, discovered his passion for gin. Fascinated by flavours and how adding the perfect mixer added life and depth to the botanicals within good gin; Paul began his own gin journey.

Back home in Lincolnshire, Paul created a range of gins designed to appeal to those who love to explore new tastes and ideas.

Paul and the Atlas Gin team are due to launch their new bottle design covering their three flavours in the Atlas range; Chai, Love Cake & Shichimi.

To assist in the launch, Trace Studios was commissioned to produce product shots of the three sisters together; in isolation, on there own and in a setting that reflects their own country of origin.

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