Project Brief

The Avenues Project paves the way for new thinking within the City of Glasgow. Focusing on everything from flooding to congestion the initiative drives home the message of making Glasgow a city ‘Fit for the Future’. Commissioned by Civic Engineers in partnership with Glasgow City Council the project will run for 10 years across the city centre. Trace Studio were asked to convey the significance of the project and its prominent message in a series of films brought together in a direct narrative. Using a blend of film, CG animation and interviews an end to end understanding of the initiative was produced.